Politicians know it.
Preachers know it.
Teachers know it.
You have to repeat yourself.
If you want the audience to really get it, to walk out of your presentation knowing the main idea or the call to action, you need to say it a few times.
Tell us right up front. Create a headline, a catchy beginning that makes us sit forward, wanting to hear more.
Then remind us again as you make your supporting points. “I mentioned X, now let me tell you a story that illustrates X perfectly.”
Show us a chart, give us examples, and repeat it again. At the end, find one more way to say it.
Don’t leave your message up to chance, or the fickle attention spans of the audience member. Build repetition into your presentation, and make sure we get it.
