What works, not what’s comfortable.

“I’m here to do what works, not what’s comfortable.”

This great quote came from Ignite coach Vivian Smith, as we prepared for our first completely virtual workshop. Even for an experienced communication expert, the prospect of taking everything you know about communicating with ease and confidence and putting it in another medium, one that diminishes your capacity, is really daunting.

But what Vivian said is key. The point is not for her to feel comfortable, the point is to connect with the audience, in this case the workshop participants. So whatever changes she needed to make, she would.

This is the point of intentional communication.